The next annual enrollment period will be here soon. Hopefully, you’ve already started your AHIP training. (We’ve got tips here to help you with that.) It’s also time to start building your marketing strategy.

We’ve seen just how much can change in a year. From finances to health, major shifts can happen overnight. If your clients have experienced a change in their situation, their current Medicare plan may no longer suit their needs.

As an independent agent, you are running your own business. Because of this, you should give some thought to the type of business structure you want to use. An LLC provides many benefits and is worth considering.

The new AHIP 2022 training begins on June 21, 2021. This is an important requirement for all Medicare brokers that represent MAPD and PDP plans with most key insurance carriers. This certification must typically be satisfied before you are ready to sell for 2022.

More than 10,000 seniors age into Medicare each day. During the last enrollment period, 36% of Medicare beneficiaries enrolled in a Medicare Advantage plan, an increase of 9% compared to the previous year, according to the American Journal of Managed Care.

By now, you may have seen retired football star Joe Nameth’s television commercials about Medicare. Even if you haven’t, it’s safe to assume that many of your clients have. Joe’s pitch is compelling – though arguably somewhat misleading – and many of your clients may be convinced. Unfortunately, the result could be bad for both you and your clients. It’s time to play offense.

Client recommendations can be the most effective form of advertisement. You work hard to help your clients get the right coverage for their needs. Most of your clients are very happy with your services, and many of them have friends and family who may need similar assistance. If they recommend you, it’s a win-win situation.

Many seniors struggle with the high cost of healthcare. Recent research published in Health Affairs finds that Medicare enrollees near the poverty line may forgo essential healthcare because of the cost. However, for many seniors, there may be a better option. Financial assistance is available for qualifying beneficiaries. The 2021 limits have been announced, so this is a good time to make sure your clients are getting the aid they deserve.

For a long time, the assumption has been that seniors are slow adopters or steer clear of new tech. Despite some individuals who broke the stereotype, that was probably largely true in the past – but is it true anymore?

Insurance agents have two major career paths. They can work as captive agents tied to one specific insurance carrier. Or they can work as independent agents, selling plans from a variety of different carriers.