Do you still think of seniors as Luddites who don’t know how to use things like computers or smartphones? This stereotype is increasingly false. While some seniors may struggle with modern technology, more and more seniors are embracing technology. This trend started before the pandemic, but the coronavirus has helped fuel it – and it’s time for insurance agents to take notice.

Have you started using new digital communication tools recently? While these programs might be a necessity these days, some of your senior clients might need a little help getting up to speed.

This week we’re sharing a blog that first ran in the AgencyBloc blog on 11/28. Erica Kiefer, the Vice President of Marketing and Sales at AgencyBloc interviewed me about why technology is so important to our sales process. Enjoy!