More than 10,000 seniors age into Medicare each day. During the last enrollment period, 36% of Medicare beneficiaries enrolled in a Medicare Advantage plan, an increase of 9% compared to the previous year, according to the American Journal of Managed Care.

By now, you may have seen retired football star Joe Nameth’s television commercials about Medicare. Even if you haven’t, it’s safe to assume that many of your clients have. Joe’s pitch is compelling – though arguably somewhat misleading – and many of your clients may be convinced. Unfortunately, the result could be bad for both you and your clients. It’s time to play offense.

Client recommendations can be the most effective form of advertisement. You work hard to help your clients get the right coverage for their needs. Most of your clients are very happy with your services, and many of them have friends and family who may need similar assistance. If they recommend you, it’s a win-win situation.

Many seniors struggle with the high cost of healthcare. Recent research published in Health Affairs finds that Medicare enrollees near the poverty line may forgo essential healthcare because of the cost. However, for many seniors, there may be a better option. Financial assistance is available for qualifying beneficiaries. The 2021 limits have been announced, so this is a good time to make sure your clients are getting the aid they deserve.

For a long time, the assumption has been that seniors are slow adopters or steer clear of new tech. Despite some individuals who broke the stereotype, that was probably largely true in the past – but is it true anymore?

Insurance agents have two major career paths. They can work as captive agents tied to one specific insurance carrier. Or they can work as independent agents, selling plans from a variety of different carriers.

Seniors need more Medicare information. Earlier this year, Managed Healthcare Executive reported on poll results that showed nearly one in three Medicare enrollees feel they don’t have enough information on Medicare Advantage options, and more than half are not familiar with Star Ratings for plans.

Medicare beneficiaries are frequently the target of fraudulent schemes. You can help your clients avoid falling victim to one of these scams by doing two things. First, educate them on how these schemes work. Second, encourage them to register for the National Do Not Call List.

The COVID-19 vaccine is here – but not everyone can get it just yet. The supply is limited, and this means that some people will have to wait a while before they can be vaccinated. The CDC has issued guidelines for prioritizing access, but states are in charge of distribution, so where you live will have an impact on when you can get the vaccine.

The Medicare Advantage Open Enrollment Period runs from January 1- March 31. It is important to remember the rules of this Special Election period – Agents/Plans cannot market OEP and Member Eligibility.