New Partnership Creates One-Stop Life and Health Insurance Service for Agents
Western Asset Protection (WAP) and Brokers Alliance, two of Arizona’s largest life and health insurance brokerages, announced a partnership to increase product selection, service and convenience for insurance agents in the Southwest.
Headquartered in Arizona, WAP is a family-owned insurance marketing organization founded in 1982. The company distributes Medicare supplement insurance and Medicare Advantage insurance products through its network of appointed agents. WAP serves more than 800 certified and credentialed advisors in several states.
WAP’s founder, Mel Rose, recently appointed his children Paul Rose and Mari Rose Tautimes to Co-CEO positions. The two have worked for WAP for the past 18 years. One of their first executive decisions was to diversify the company’s portfolio to include life and annuity products.
Brokers Alliance, founded by Fountain Hills native David Racich, is one of the country’s leading life insurance and annuity distributors. Based on this and other recent partnerships, Brokers Alliance plans to nearly double its employee base, from 60 to 120, in the next 18 months.
“Two of the largest insurance distributors of their kind are coming together,” says Eric Palmer, CMO of Brokers Alliance. “This will make us a one-stop-shop for health and life insurance in the Southwest.”
“We are very excited to announce our new partnership with Brokers Alliance,” says Paul Rose. “This partnership diversifies our business into life, annuity and other financial products and will strengthen relationships with our brokers and their clients. We believe that our health care brokers will find it very easy to also focus on their clients’ life and annuity needs, powered by the Brokers Alliance platform of experience, dedication, integrity and technology.”